Experience design. irl.


Yehuda Duenyas (also known as xxxy) is an experience designer, and the CCO of Mindride LLC, an artist-driven company specializing in next-generation experiential entertainment. Bridging the gap between the physical and the virtual, Duenyas is a visionary artist who creates immersive encounters and interactive events, playful environments that sensuously evoke the mythic, the intimate, the ridiculous, and the sublime. Duenyas created The Ascent, the first mind-controlled game/ride, which was called the largest EEG bio-feedback machine in the world by the New York Times. His techniques emerge from his passion and experience working in the arenas of immersive theater, interactive technology, ride design, large-scale events, gaming, and physical computing. Presented nationally and internationally, and with an extensive background as a theater artist and director, Duenyas has custom-built numerous venues and mounted a range of award-winning productions and spectacles that re-envision how audiences engage and interact with live experience.

His work has been covered by the Wall Street Journal, the New York Times, Performing Arts Journal (PAJ), The Drama Review (TDR), Theater magazine, New York magazine, Interview magazine, Time Out NY (Top 10 Theater of 2008, 2007, 2005, 2002), the Village Voice, Paper magazine, NYPress, NPR, the Boston Globe, the Guardian, the Irish Times and many blogs and online publications, including Engadget, The Creators Project, and Kurzweil AI.

In addition, his work has been supported by the New York State Council on the Arts, the Greenwall Foundation, the Lower Manhattan Cultural Council, the New York City Department of Cultural Affairs, the 9/11 Fund, the Downtown Theater Alliance, the Jerome Foundation, Arts International, Chashama, the Durst Organization, Two-Trees Realty, as well as private funders.

He consults on new forms of interactive experience design for industry and advertising clients, including Walt Disney Imagineering, and Noise New York. He holds an MFA in Integrated Electronic Arts from the Rensselaer Polytechnic Institute, and is a founding member of the multi–award-winning New York theater collaborative the National Theater of the United States of America (NTUSA).